TikTok Shop best sellers, organized by category
Monthly snapshots of what's actually selling on TikTok Shop — by category, by region, with creators and growth data.
Hot this month
Top movers in the latest rankings
Single SKUs with the biggest month-over-month GMV growth, pulled from each category's latest monthly snapshot.
Makeup · United Kingdom
Buy 3 Save £38 - Slip Dew Body Cream Highlighter With Free Body Brush - Made By Mitchell
£18 · madebymitchell · May 2026
MoM growth · £80.8K GMV
+11101.5%
Fragrance · United States
Maison Francis Kurkdjian Baccarat Rouge 540 Extrait de Parfum 0.16 oz / 5 ml – Luxury Unisex Fragrance
+6892.5%
$475.8K
Nasal & Oral Care · United States
Hismile iD Stain Whitening Mouthwash for White Teeth, Freshens Breath with Essential Oils 3 x Pack
+2706.6%
$370.3K
Makeup · United States
[Laka] Easy Glide Lip Liner — Creamy, Blendable Color with Smooth Application
+2614.0%
$722.5K
Men's Care · United States
Myka Grow Hair Oil 2 oz - Lightweight Botanical Blend with Avocado Coconut Olive & Castor Oils for Moisture Shine & Scalp Care - Moisturize 2 oz
+2183.0%
$224.2K
Biggest categories
The chart-toppers
Top three categories by GMV in the latest snapshot. The biggest pools of demand, and where the most competition is concentrated.
Skincare · United States
[NEW] [medicube] PDRN Pink Collagen Volume Multi Balm | All In One Volufiline, PDRN, NAD Stick for Youthful-Looking, Helping Look of Fine Lines, Firming Care, Anti-Aging Care | For Under-Eyes, Neck, Forehead, Smile Lines, Lip Care | Korean Skincare
$16 · May 2026
May 2026 TikTok Shop US Skincare reached $91.
$91.8M+1.2%View full ranking →
Makeup · United States
tarte Big Stick Energy duo – shape tape concealer stick & brush
All categories
Browse the full chart
Every category × region pair we currently track. Click a card to open its full Top 20.
+7.4%Bath & Body Care
United States
Caramela Beauty Cyperus Rotundus Oil for Natural Hair Reduction - 60ml/2oz
$43.0M
May 2026
+11.1%Personal Care Appliances
United States
Wavytalk Blowout Boost Ionic Thermal Brush 1 1/2 Inch with LED Display, 300℉-420℉ for Different Hair Types, 120-240V Universal Voltage
$42.3M
