How to Research if a Potential New Product Would Sell on TikTok Using Trenz Analytics
How do you know what to sell or How to research if potential new product would sell? This has been a real question for everyone, knowing well that success hinges on smart product research. Now leveraging on TikTok Shop, which has emerged as a must-visit destination for brands and creators eager to showcase their offerings. Yet, before you jump into product listings, it’s important to assess whether your potential new product will appeal analytics, you can uncover valuable data about market demand, audience demographics, and competitor strategies. In this article, we’ll explore how to harness Trenz Analytics to understand your market, thorough research on potential winning products, outsmarting competitors ensuring your next launch is well-informed and strategically sound.
Why Product Research Is Crucial for TikTok Shop Success
Not every product is built for TikTok virality. Some products are too niche, some fail to catch visual attention, and others simply don’t resonate with TikTok is largely Gen Z and Millennial audience.
Product Research helps you:
- Avoid dead inventory
- Understand your audience
- Align with market demand
- Predict trends before competitors
Instead of guesswork, you need data.
What Makes a Product Sell on TikTok Shop?
Before researching a new product, here are key factors that determine its success on TikTok:
- Visual appeal: Does the product grab attention in 3 seconds or less?
- Trending relevance: Is it tied to ongoing challenges, seasons, or cultural moments?
- Price point: Most successful products are impulse buys (under $30).
- Audience alignment: Does it resonate with TikTok’s primary audience
- Engagement potential: Can people share, review, or react to the product?
How Trenz Helps You Research High-Selling Products
Trenz is more than just a data tool, it’s your TikTok commerce command center.
1. Product Performance Tracking
See what’s selling right now across TikTok Shop.
- Filter by category, region, niche, or price range
- View GMV (Gross Merchandise Volume) data
- Track conversion rates, clicks, and cart additions
- Spot rising product trends early
2. Audience Demographics & Behavior
Trenz gives you audience insights that no other TikTok Shop dashboard offers:
- Buyer gender distribution per product
- Age groups interacting with products
- Regional and global targeting analytics
- Engagement signals (likes, shares, saves)
3. Competitor Product Spying (Adspy & Seller Analysis)
Find out what your top competitors are selling, and how.
- Use AdSpy to see their ad creatives & CTAs
- Check video ad performance (views, comments, CTRs)
- Compare multiple sellers offering the same product
- Understand selling angles and hook frameworks
4. Industry-Specific Insights: What Sells Best on TikTok?
Some industries outperform others consistently. Based on Trenz data, here are the top-performing TikTok Shop categories in 2025:
Fashion and Beauty: These sectors thrive on visual platforms like TikTok, making them ideal for product launches.Tutorial-friendly, visually engaging, trend-driven, OOTD/haul-friendly, great for UGC & creator collabs
Health and Wellness: Products in this category often attract a dedicated audience interested in lifestyle improvements. Lifestyle integrations, relatable pain-points
Tech Gadgets: Innovative tech products capture attention, especially among younger demographics.
Food and Kitchen Tools; ASMR content, surprising hacks
Home Decor: Unique and trendy home decor items resonate with viewers looking to enhance their living spaces.Satisfying demos, viral before-and-afters
5. Keyword Research + Market Trends
Tap into search behavior using Trenz’s built-in keyword analysis, powered by real TikTok user queries.
- Search for trending hashtags around a product
- Discover video keywords that get traction
- Track Google Trends + TikTok trends in one place
- Compare with Amazon top selling products for cross-channel alignment
How Trenz Outranks Other Product Research Tools
| Feature | Trenz AI | Other Tools |
| TikTok Shop Specific | ✅ | ❌ |
| Real-Time Data | ✅ | ⚠️ (often delayed) |
| Audience Demographics | ✅ | ❌ |
| AI Video + Product Script | ✅ | ❌ |
| Ad Creative Insights | ✅ | ⚠️ Basic only |
Unlike generic product research tools, Trenz is built for TikTok sellers, creators, and marketers looking to dominate social commerce.
Conclusion
Researching potential products for TikTok Shop using Trenz Analytics is a strategic approach that can lead to successful product launches. By leveraging insights into audience demographics, trending products, and competitor strategies, brands and creators can make informed decisions that enhance their chances of success.
Trenz stands out as a top choice among market research tools, providing comprehensive analytics that empower users to understand their audience and optimize their offerings. By using these insights effectively, you can ensure that your new product not only meets market demand but also resonates with your target audience.
FAQs
Q1. Is Trenz free to use?
A: Trenz offers free trial access with limited features and premium plans for full product analytics.
Q2. Can I compare multiple products at once?
A: Yes! You can analyze trends, engagement, and sales metrics for several products side-by-side.
Q3. How accurate is Trenz’s sales data?
A: Trenz uses a blend of public metrics and advanced tracking to give close-to-real-time TikTok Shop analytics.
Q4. Is Trenz good for beginners?
A: Absolutely. Even if you’re new to TikTok Shop, Trenz breaks data into digestible insight, perfect for sellers and creators alike.
Q5. Can I export product reports?
A: Yes, with premium access, you can download performance insights and trend charts for your product pitches.
