Top 20 Fragrance Best Sellers on TikTok Shop United Kingdom — May 2026
United Kingdom · May 2026
Coverage: 8.2K productsSorted by: monthly GMVL3 subcats: 4
TL;DR
May 2026 TikTok Shop UK Fragrance reached $5.40M in category GMV, up +2.0% month over month. BellaVita UK's #1 product led with $236K, with the Top 3 led by BellaVita UK, BellaVita UK, SALSABEEL Fragrances. Across 8,217 active products, 1,619 sellers, and 3,204 related creators, the Top 10 concentration sits at 65.9%, so the category remains strongly shaped by its winners.
Category GMV
£5.4M
283.9K units sold
MoM Growth
+2.0%
vs prior month
Avg Price
£21.71
per product
Blue Ocean ★
657
GMV ÷ products
Top 10 Sellers
65.9%
GMV concentration
Active Products
8.2K
with sales
Active Sellers
1.6K
with sales
Active Creators
3.2K
promoting
Ranking · Top 20
| # | Product | Sales (month) | Growth MoM |
|---|---|---|---|
| 1 |  BellaVita UK · £26.99 BellaVita UK's The Sigma Male by Bellavita Luxury | 2x100ml Perfumes | Father's Day Gift Essential | CEO Man & G.O.A.T. Man | Perfume for Men | Long Lasting Fragrance | Eau De Parfum at $27 generated $236K in May, with 8,350 units sold and 385 active creators. | £236,264 | -6.2% |
| 2 |  BellaVita UK · £16.99 BellaVita UK's BellaVita Luxury's Honey Oud | Eau de Parfum | Patchouli, Vanilla, Bergamot | Floral & Spicy | Made with Clean & Vegan Essentials Oils at $17 generated $127K in May, with 7,933 units sold and 273 active creators. | £126,502 | +164.2% |
| 3 |  SALSABEEL Fragrances · £24.99 SALSABEEL Fragrances's Nyla EDP Perfume Arabiyat Prestige by My Perfumes 80ml Authentic Fruity Floral & Warm Woody Notes Eau De Parfum 100% Genuine by Salsabeel at $25 generated $119K in May, with 5,899 units sold and 265 active creators. | £119,353 | -30.8% |
| 4 |  Ghost Fragrances · £57.00 Ghost Fragrances's GHOST Moon Spring Bundle │ Includes Orb of Night EDP and Deep Night EDT 50ml, Orb of Night 10ml Duo Lip Set, Deep Night 10ml Duo Lip Set PLUS Weekend Bag │ Gifting Bundle for Her at $57 generated $94K in May, with 1,603 units sold and 21 active creators. | £93,572 | +0.0% |
| 5 |  Just For You 000 · £21.99 – £171.47 Just For You 000's Elysia Perfume Collection – 9 Variants | Elegance, Apple Rouge, Lychee Fizz, Vanilla, Vanilla Sugar, Pista Sundae, Marshmallow, Sugar Patchouli & Sweet Banana | Fruity, Sweet & Gourmand Fragrances | Summer Sale | Perfect for Gifting at $22-$171 generated $91K in May, with 896 units sold and 16 active creators. | £91,267 | +162.5% |
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