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Home ›All Rankings ›Fragrance · United States · May 2026

Top 20 Fragrance Best Sellers on TikTok Shop United States — May 2026

United States · May 2026

Coverage: 26.5K productsSorted by: monthly GMVL3 subcats: 4

TL;DR

May 2026 TikTok Shop US Fragrance reached $41.9M in category GMV, up +4.0% month over month. Y CZ's #1 product led with $962K, with the Top 3 led by Y CZ, Dossier Perfume, Dossier Perfume. Across 26,451 active products, 2,739 sellers, and 8,808 related creators, the Top 10 concentration sits at 47.2%, so the category remains strongly shaped by its winners.

Category GMV
$41.9M
1.4M units sold
MoM Growth
+4.0%
vs prior month
Avg Price
$32.37
per product
Blue Ocean ★
1.6K
GMV ÷ products
Top 10 Sellers
47.2%
GMV concentration
Active Products
26.5K
with sales
Active Sellers
2.7K
with sales
Active Creators
8.8K
promoting

Ranking · Top 20

#ProductSales (month)Growth MoMTop 3 promoters
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1
YCZ Midnight Marine Eau de Parfum 50ml | Aromatic Marine Fragrance for Men, Magnetic & Sensual, Long-Lasting for Dates and Daily Wear, Designed for Irresistible Attraction
Y CZ · $15.95
Y CZ's YCZ Midnight Marine Eau de Parfum 50ml | Aromatic Marine Fragrance for Men, Magnetic & Sensual, Long-Lasting for Dates and Daily Wear, Designed for Irresistible Attraction at $16 generated $962K in May, with 44,188 units sold and 442 active creators.
$961,760
+65.3%
ttshopfrozone@ttshopfrozone
$102.3K30d·61.3K fol
Black deaals’@black_dealsw
$103.5K30d·137.5K fol
Soulja Boy@souljaboytv
$34.8K30d·3.4M fol
2
Ambery Saffron, Dossier, Unisex Perfume, Eau de Parfum, 50ml-100ml-150ml, Saffron, Oakmoss, Jasmine, Plum, Cedarwood
Dossier Perfume · $39.20 – $63.00
Dossier Perfume's Ambery Saffron, Dossier, Unisex Perfume, Eau de Parfum, 50ml-100ml-150ml, Saffron, Oakmoss, Jasmine, Plum, Cedarwood at $39-$63 generated $877K in May, with 11,203 units sold and 215 active creators.
$877,420
+219.5%
Daniela@donttakeittooseriouslyy
$63.7K30d·137.6K fol
allietriesit@allietriedit
$26.2K30d·84 fol
Jenna Clary@jennaclary4
$31.9K30d·56.9K fol
3
Floral Marshmallow, Dossier, Women Perfume, Eau de Parfum, 50ml, Marshmallow, Neroli, Jasmine, Orris, Amber, Vanilla, Musk
Dossier Perfume · $39.00 – $118.00
Dossier Perfume's Floral Marshmallow, Dossier, Women Perfume, Eau de Parfum, 50ml, Marshmallow, Neroli, Jasmine, Orris, Amber, Vanilla, Musk at $39-$118 generated $748K in May, with 8,095 units sold and 130 active creators.
$748,487
+667.9%
Lust@lustpink
$77.2K30d·32.5K fol
Dina Michele🧡@craftyheauxx
$31.8K30d·97.2K fol
Mommy Kath in Texas, RND, UGC@mommykathintexas
$3.7K30d·15.3K fol
4
Maison Francis Kurkdjian Baccarat Rouge 540 Extrait de Parfum 0.16 oz / 5 ml – Luxury Unisex Fragrance
Fragrant Villa · $47.90 – $644.98
Fragrant Villa's Maison Francis Kurkdjian Baccarat Rouge 540 Extrait de Parfum 0.16 oz / 5 ml – Luxury Unisex Fragrance at $48-$645 generated $476K in May, with 1,245 units sold and 13 active creators.
$475,820
+6892.5%
Shells@justthegirltoo
$119.2K30d·27.2K fol
JANEL MCQUEEN@janelmcqueen
$16.3K30d·132.4K fol
𝓼𝓽𝓮𝓹𝓱𝓪𝓷𝓲𝓮@stephanie_stimson
$27.0K30d·97.4K fol
5
Bella Vita Luxury's Honey Oud | Eau de Parfum 100ml (3.4 fl oz) | Patchouli, Vanilla, Bergamot | Floral & Spicy | Made with Clean & Vegan Essentials Oils | Cruelty Free Fragrance Perfume | Super Brand Day Exclusive
BellaVitashop · $19.99
BellaVitashop's Bella Vita Luxury's Honey Oud | Eau de Parfum 100ml (3.4 fl oz) | Patchouli, Vanilla, Bergamot | Floral & Spicy | Made with Clean & Vegan Essentials Oils | Cruelty Free Fragrance Perfume | Super Brand Day Exclusive at $20 generated $381K in May, with 24,393 units sold and 444 active creators.
$380,592
+10.1%
່@ttsshopfinds
$97.4K30d·91.9K fol
miafarinacci@miafarinacci
$54.1K30d·51.3K fol
JJ_Nycolexo@jj_nycolex0
$68.5K30d·211.4K fol
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