Top 20 Makeup Best Sellers on TikTok Shop United States — May 2026
United States · May 2026
Coverage: 62.8K productsSorted by: monthly GMVL3 subcats: 25
TL;DR
May 2026 TikTok Shop US Makeup reached $69.9M in category GMV, up +9.3% month over month. Tarte Cosmetics's #1 product led with $1.46M, with the Top 3 led by Tarte Cosmetics, OURBELLA SHOP, SACHEU Beauty. Across 62,804 active products, 16,075 sellers, and 37,616 related creators, the Top 10 concentration sits at 58.3%, so the category remains strongly shaped by its winners.
Category GMV
$69.9M
4.2M units sold
MoM Growth
+9.3%
vs prior month
Avg Price
$13.05
per product
Blue Ocean ★
1.1K
GMV ÷ products
Top 10 Sellers
58.3%
GMV concentration
Active Products
62.8K
with sales
Active Sellers
16.1K
with sales
Active Creators
37.6K
promoting
Ranking · Top 20
| # | Product | Sales (month) | Growth MoM |
|---|
