Top 20 Makeup Best Sellers on TikTok Shop United States — March 2026
United States · March 2026
TL;DR
Makeup on TikTok Shop US in March was the month the category doubled — $116.9M GMV at +106.5% MoM, the biggest single-month rebound we've seen in any beauty L2. Tarte Cosmetics took four of the top 10 (#1 the $28 Lash Cocktail at $1.14M, #2 the $32 Big Stick Energy Concealer Duo at $1.12M, #5 the $32 Colored Clay CC Corrector, #6 the $29 Concealer Paw Brush) — the most concentrated single-brand showing in TikTok Shop makeup. Maxcomfi's $19 Spider Cluster Lashes at #3 ($1M, +7.8% MoM) is the brand defining the affordable-lash sub-segment, OURBELLA SHOP's $13 multi-chrome eyeshadow at #4 (+12.1% MoM) carries the indie color-cosmetic banner, and Westmore Beauty's $60 Body Coverage Perfector at #7 (+13.9% MoM) is the chart's highest AOV grower. SACHEU Beauty's $14 STAY-N Peel-Off Lip Liner at #8 holds the lip-liner niche, L'Oréal Paris's $16 Extensionist Mascara at #9 (+30.4% MoM) is the only legacy-brand SKU in the top 10, and Summer Fridays' $38 Sweet Pink Duo at #10 covers the K-adjacent premium clean angle.
Ranking · Top 20
| # | Product | Sales (month) | Growth MoM |
|---|---|---|---|
| 1 |  Tarte Cosmetics · $28.00 Tarte Cosmetics' $28 Lash Cocktail at #1 — $1.14M for March, the cornerstone of Tarte's 4-SKU formation that defined the month. | $1,142,204 | -2.1% |
| 2 |  Tarte Cosmetics · $32.00 Tarte Cosmetics' $32 Big Stick Energy Concealer Duo at #2 — $1.12M, basically tied with #1 and the brand's pricier complexion play. | $1,123,392 | -9.9% |
| 3 |  Maxcomfi · $18.99 – $51.99 Maxcomfi's $19 Spider Cluster Lashes at #3 ($1M) — the affordable-lash leader, +7.8% MoM in a month where most SKUs were flat-to-down. | $1,003,586 | +78.8% |
| 4 |  OURBELLA SHOP · $12.99 – $194.98 OURBELLA SHOP's $13 multi-chrome eyeshadow at #4 (+12.1% MoM) — the chart's color-cosmetic indie banner. | $942,262 | +122.0% |
| 5 |  Tarte Cosmetics · $32.00 Tarte Cosmetics' $32 Colored Clay CC Undereye Corrector at #5 — third Tarte SKU in the top 5, complexion-focused alongside #2. | $883,847 | -21.2% |
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