Top 20 Makeup Best Sellers on TikTok Shop United States — March 2026

TL;DR

Makeup on TikTok Shop US in March was the month the category doubled — $116.9M GMV at +106.5% MoM, the biggest single-month rebound we've seen in any beauty L2. Tarte Cosmetics took four of the top 10 (#1 the $28 Lash Cocktail at $1.14M, #2 the $32 Big Stick Energy Concealer Duo at $1.12M, #5 the $32 Colored Clay CC Corrector, #6 the $29 Concealer Paw Brush) — the most concentrated single-brand showing in TikTok Shop makeup. Maxcomfi's $19 Spider Cluster Lashes at #3 ($1M, +7.8% MoM) is the brand defining the affordable-lash sub-segment, OURBELLA SHOP's $13 multi-chrome eyeshadow at #4 (+12.1% MoM) carries the indie color-cosmetic banner, and Westmore Beauty's $60 Body Coverage Perfector at #7 (+13.9% MoM) is the chart's highest AOV grower. SACHEU Beauty's $14 STAY-N Peel-Off Lip Liner at #8 holds the lip-liner niche, L'Oréal Paris's $16 Extensionist Mascara at #9 (+30.4% MoM) is the only legacy-brand SKU in the top 10, and Summer Fridays' $38 Sweet Pink Duo at #10 covers the K-adjacent premium clean angle.