Top 20 Makeup Best Sellers on TikTok Shop United States — April 2026
United States · April 2026
TL;DR
Makeup on TikTok Shop US flipped in April: Tarte Cosmetics lost the top spot for the first time in our snapshots. Maxcomfi's $19 Spider Cluster Lashes seized #1 with $968k (+6% MoM). Tarte still has 5 of the top 10, but four of them are in retreat (-14% to -59% MoM), and the category itself shrank -9% — signs that the Tarte-led promo cycle of March is cooling. The breakout of the month: MAANGE Beauty Tool's $12 49-piece makeup tool set exploded +8,923% MoM into #7 — a clean infrastructure play on the lash sub-trend (3 of the top 10 are lash-adjacent, including Maxcomfi). Rom&nd US (Korean lip color) holds #8 at +12% MoM as the only K-beauty in the makeup top 10. SACHEU Beauty and Westmore Beauty hold #10 and #4 with single-digit moves — the steady non-Tarte non-Korean baseline.
Ranking · Top 20
| # | Product | Sales (month) | Growth MoM |
|---|---|---|---|
| 1 |  Maxcomfi · $18.99 – $51.99 Maxcomfi's $19 Spider Cluster Lashes — new category #1 at $968k (+6% MoM), dethroned Tarte. | $968,471 | +6.9% |
| 2 |  Tarte Cosmetics · $27.00 Tarte Cosmetics' $27 lash cocktail mascara — held #2 with $966k but slid -16% from March. | $965,610 | -15.5% |
| 3 |  Tarte Cosmetics · $32.00 Tarte's $32 colored clay CC undereye corrector — premium concealer cooled -14% on lower promo intensity. | $748,255 | -13.0% |
| 4 |  Westmore Beauty · $59.99 Westmore Beauty's $60 Body Coverage Perfector set — flat MoM at $725k, no Tarte volatility. | $724,848 | +1.0% |
| 5 |  Tarte Cosmetics · $29.00 Tarte's $29 concealer paw brush — accessory pull-through dropped -18%, lowest creator count in top 5 (95). | $721,371 | -17.2% |
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