Top 20 Makeup Best Sellers on TikTok Shop United Kingdom — April 2026
United Kingdom · April 2026
TL;DR
Makeup on TikTok Shop UK in April is a $13M category at -27.5% MoM — a fraction of the US chart's $116.9M, with a totally different brand spine: homegrown British indies plus lash-extension specialists, almost none of the US Tarte-dominated names. SACHEU UK's $10-35 STAY-N Peel-Off Lip Liner takes #1 at $188k (-34.9% MoM correcting), the same SACHEU SKU that holds #8 on the US chart. plmakeupacademy runs the indie 3-SKU formation around P.Louise products: #2 the $38 Sippy Sip Squad Bundle at $161k jumping +302.5% MoM, #6 the $35 Obsessed Bundle at +16.4%, #8 the $22 Bad B*tch Lip Duo at -52.7% — the bundle-heavy British indie playbook. Wonderskin UK takes two slots with #3 the $18-36 WONDER BLADING Lip Stain Masque ($158k, +5.9%) and #4 the $17 1440 Longwear Eyeliner (+27% MoM). The lash sub-segment is the chart's other backbone: #7 BFF GIRL BEAUTY's $23 false lashes, #9 YIDUO Lash shop's $13 individual lashes at +130.8% MoM, and #10 UKLASH's $40 Grow to Great Lengths Set at +547.7% MoM (the chart's biggest grower). MAANGE Beauty Tool's $0.14-32 brush set at #5 (+426.6% MoM) is the tools-tier indie. Signal: UK makeup runs on indie-British and lash specialists, not US-style global brand monopoly.
Ranking · Top 20
| # | Product | Sales (month) | Growth MoM |
|---|---|---|---|
| 1 |  SACHEU UK · £10.30 – £35.00 SACHEU UK's $10-35 STAY-N Peel-Off Lip Liner at #1 — $188k for April at -34.9% MoM, the same SACHEU SKU that sits at #8 on the US chart. | £188,234 | -34.9% |
| 2 |  plmakeupacademy · £38.00 plmakeupacademy's $38 P.Louise Sippy Sip Squad Bundle at #2 — $161k at +302.5% MoM, the British indie bundle-heavy playbook's flagship. | £161,485 | +302.5% |
| 3 |  Wonderskin UK · £18.00 – £36.00 Wonderskin UK's $18-36 WONDER BLADING Lip Stain Masque at #3 — $158k at +5.9% MoM, the long-wear lip stain leading the brand's two-SKU stack. | £158,157 | +5.9% |
| 4 |  Wonderskin UK · £16.50 Wonderskin UK's $17 1440 Longwear Eyeliner at #4 — $105k at +27% MoM, the brand's second slot on the chart at a lower AOV. | £105,447 | +27.0% |
| 5 |  MAANGE Beauty Tool · £0.14 – £31.75 MAANGE Beauty Tool's $0.14-32 Makeup Brush Set at #5 — $103k at +426.6% MoM, the tools-tier indie with the chart's widest price ladder. | £102,813 | +426.6% |
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