Top 20 Makeup Best Sellers on TikTok Shop United Kingdom — July 2026

TL;DR

Even as TikTok Shop United Kingdom makeup tumbled -39.5% in July 2026, plmakeupacademy tightened its grip on the chart, claiming three of the top five spots. Lip-stain rivals Wonderskin UK and SACHEU UK held ranks 3 and 4, yet plmakeupacademy's fifth-ranked lip duo broke out sharply while its top two bundles cooled. This means a 72.9% top-ten concentration leaves rival brands fighting for scraps unless they ignite fresh creator demand. Across ranks 6 to 10, plmakeupacademy returned alongside Dr.melaxin UK and a second Wonderskin UK SKU, while Made by Mitchell edged higher and The Ordinary Store UK surged as the clear dark horse. In a shrinking July 2026 market, value bundles and sudden viral hits matter far more than broad catalogs.