Top 13 Makeup Best Sellers on TikTok Shop United Kingdom — September 2026

TL;DR

A punishing -65.0% contraction did not stop a two-brand duopoly from locking down the makeup category on TikTok Shop in the United Kingdom during September 2026. While overall demand shrank, plmakeupacademy defended its crown at the summit, fending off relentless pressure from challenger Wonderskin UK, which captured four separate leaderboard spots. Korean beauty dark horse Laka UK staked out fifth place with premium dual-ended lip colours. This means British beauty shoppers consolidated spend around proven viral staples rather than experimental novelties during an industry-wide pullback. Further down the chart, legacy favourites The Ordinary Store UK, Made by Mitchell, and SACHEU UK fought to maintain relevance.