Top 20 Makeup Best Sellers on TikTok Shop United States — September 2026
United States · September 2026
Coverage: 34.7K productsSorted by: monthly GMVL3 subcats: 25
TL;DR
Laka US captured four of the top five spots in makeup on TikTok Shop in the United States during September 2026, even as total category GMV growth dipped -3.6%. This means high-margin premium listings can concentrate revenue at the top even during broader market slowdowns. Independent challenger Cofier Lashes broke through at rank 3 with steady volume, while legacy staples Tarte Cosmetics and Wonderskin held down ranks 6 through 10. Top 10 concentration reached 60.9%, proving that a small group of viral SKUs currently dictates overall channel momentum.
Category GMV
$66.8M
3.6M units sold
MoM Growth
-3.6%
vs prior month
Avg Price
$14.48
per product
Blue Ocean ★
1.9K
GMV ÷ products
Top 10 Sellers
60.9%
GMV concentration
Active Products
34.7K
with sales
Active Sellers
11.2K
with sales
Active Creators
23.9K
promoting
Ranking · Top 20
| # | Product | Sales (month) | Growth MoM |
|---|
