Top 20 Bath & Body Care Best Sellers on TikTok Shop United States — September 2026

TL;DR

High-ticket regimens are rewriting expectations: medicube US Store pulled off a stunning breakout to command the bath body care category on TikTok Shop in the United States for September 2026, surging +123.5% to hit $7.4M. This means TikTok buyers are increasingly willing to pay premium prices for clinical body-care solutions rather than cheap impulse items. Runner-up PHOFAY-Skin Care maintained solid traction with its hair-removal sets, while previous leaders Dr.Melaxin, EXPRESSIONS US, and Caramela Beauty all contracted as demand consolidated at the very top. Further down the board, established names like M3 Naturals, Carpe, and Gopure battled margin compression in lower tiers. Ultimately, the top 10 commanded a 70.3% market share, underscoring how hero SKUs continue to concentrate consumer spend.