Top 20 Haircare & Styling Best Sellers on TikTok Shop United States — September 2026

TL;DR

Bare Anatomy Haircare staged an aggressive takeover of the upper ranks, claiming three of the top five spots while overall sales held steady at $44.4M. RootLabs retained the crown despite a -23.5% GMV slump, proving its customer base remains loyal even under heavy competitive pressure. For haircare styling on TikTok Shop in the United States in September 2026, this means single-SKU viral hits are giving way to coordinated portfolio plays that swallow catalog real estate. While medicube US Store anchored the top tier in third place, legacy disruptor BASED saw sharp declines down the board, leaving room for VT Cosmetics US and Tarte Cosmetics to capture share among the lower ranks.