Top 20 Special Personal Care Best Sellers on TikTok Shop United States — September 2026

TL;DR

A cooling market did not stop sudden breakouts in special personal care on TikTok Shop in the United States during September 2026. Even as overall category sales slid -26.6%, dark horse DRMITSUI Global Store bucked the slump with a +99.4% surge to claim second place. Category frontrunner Northstar two maintained its grip on the leaderboard across two top-five spots, while Improvia captured third place with high-ticket underpads and ThermaCareHeatwraps held fifth. This means buyers are actively hunting functional therapeutic relief rather than chasing viral impulse fads, favoring proven pain solutions over creator hype. Down the chart, AIYUANQI USA, Fitomo, Atomoon US, and GreenHorizon US rounded out the top ten with thermal and cold therapy alternatives.