Top 20 Skincare Best Sellers on TikTok Shop United States — September 2026

TL;DR

K-beauty consolidated near-total hegemony at the summit even as skincare on TikTok Shop in the United States contracted slightly to $87.5M in September 2026. This means revenue is concentrating aggressively in high-ticket Korean regimens rather than broad catalog volume, with top-10 listings capturing a 69.5% market share. medicube US Store dominated the leaderboard with runaway top-tier GMV alongside its neck cream breakout, while d'Alba Piedmont held firm in the second spot with steady volume. Dark horse epais captured lash serum demand at rank four, trailed closely by Dr.Melaxin's eye care franchise rounding out the top five. Further down the roster, Tarte Cosmetics and SUNGBOON EDITOR fought for visibility among the lower rungs of the top ten.