Top 20 Men's Care Best Sellers on TikTok Shop United States — September 2026

TL;DR

High-ticket premium bundles are carrying the mens care sector on TikTok Shop in the United States for September 2026, even as broader category revenue slipped -8.3%. While legacy top-sellers from category leader FORGE MEN and challenger BASED saw volume pullbacks, BASED countered aggressively by landing three items in the top five, anchored by a high-ticket styling bundle surging +373.7%. Meanwhile, dark horse Crowned Skin captured market share with luxury grooming sets alongside recurring lower-tier staples. This means American men are trading down on standalone everyday items while consolidating spending into higher-value curated routines. Further down the leaderboard, established names like PicketPlay Shop, Dr. Squatch, and Old Spice US fought for affiliate shelf space, proving that while routine builders win on margin, the lower half remains a scramble for viral impulse buys.