Top 20 Men's Care Best Sellers on TikTok Shop United States — October 2026

TL;DR

BASED turned premium bundling into an outright chokehold, capturing three of the top five spots even as mens care on TikTok Shop in the United States remained flat at +0.0% GMV growth in October 2026. This means revenue is consolidating aggressively into proven routines rather than riding broad category expansion. While leader BASED dominated high-ticket hair systems, FORGE MEN mounted steady defense with anti-aging skincare, and Dr. Squatch mobilized massive affiliate volume to challenge from fourth. Further down, challenger brands like Onside, PSLEE, Crowned Skin, and PicketPlay Shop captured remaining hygiene niches. With top-ten concentration reaching 88.6%, winning now demands either owning an entire grooming regimen or deploying an untouchable viral flagship.