Top 20 Men's Care Best Sellers on TikTok Shop United States — April 2026
United States · April 2026
TL;DR
Men's care on TikTok Shop US in April is a +17.3% MoM market jumping to $5.3M, with BASED running the same multi-SKU formation it dominates haircare with — three of the top 10 (#2 $46.50 Hair Styling Bundle, #3 $15 Sea Salt Spray, #4 $15 Bodywash) plus a +106.9% MoM Bodywash launch that's the breakout story of the chart. FORGE MEN holds #1 with its $27.99 Wrinkle Defense Beef Tallow Cream at $439k, while Dr. Squatch takes two seats (#7 Invisible Glide deodorant, #9 Everyday Essentials Set at +50.8% MoM). PicketPlay Shop's $19 Code Bro Intimate Wash at #5 owns the men's intimate niche, with Bask and Lather Co at #6 carrying premium beard-care, YanMALL's electric trimmer at #8, and Crowned Skin's $160 luxury body butter at #10 (+40.2% MoM) defining the chart's premium ceiling. Signal: this is the rare category where a TikTok-native brand (BASED) is taking share across two L2s in parallel — haircare and men's care both. The +17.3% category lift suggests Q2 grooming demand is genuinely accelerating, not just a base-month artifact.
Ranking · Top 20
| # | Product | Sales (month) | Growth MoM |
|---|---|---|---|
| 1 |  FORGE MEN · $27.99 – $100.99 FORGE MEN's $27.99 Wrinkle Defense Beef Tallow Cream — $439k for April, the only anti-aging SKU in a chart otherwise full of hair and body care. | $438,917 | +10.4% |
| 2 |  BASED · $46.50 BASED's $46.50 Hair Styling Bundle anchors the brand's grooming play at #2 — the cornerstone of its three-SKU formation. | $367,369 | -29.8% |
| 3 |  BASED · $15.00 – $42.50 BASED's $15 Sea Salt Spray at #3 is the entry-price rung — same brand, same hair-styling lane, half the AOV. | $271,202 | -9.0% |
| 4 |  BASED · $15.00 – $80.00 BASED's $15 Bodywash explodes +106.9% MoM at #4 — newest SKU in the brand's lineup, the launch trajectory worth tracking. | $226,164 | +1069.3% |
| 5 |  PicketPlay Shop · $18.99 PicketPlay Shop's $19 Code Bro Intimate Wash at #5 owns the men's intimate niche — only sub-segment with no other top-10 challenger. | $210,617 | +62.4% |
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