Top 20 Men's Care Best Sellers on TikTok Shop United States — April 2026

TL;DR

Men's care on TikTok Shop US in April is a +17.3% MoM market jumping to $5.3M, with BASED running the same multi-SKU formation it dominates haircare with — three of the top 10 (#2 $46.50 Hair Styling Bundle, #3 $15 Sea Salt Spray, #4 $15 Bodywash) plus a +106.9% MoM Bodywash launch that's the breakout story of the chart. FORGE MEN holds #1 with its $27.99 Wrinkle Defense Beef Tallow Cream at $439k, while Dr. Squatch takes two seats (#7 Invisible Glide deodorant, #9 Everyday Essentials Set at +50.8% MoM). PicketPlay Shop's $19 Code Bro Intimate Wash at #5 owns the men's intimate niche, with Bask and Lather Co at #6 carrying premium beard-care, YanMALL's electric trimmer at #8, and Crowned Skin's $160 luxury body butter at #10 (+40.2% MoM) defining the chart's premium ceiling. Signal: this is the rare category where a TikTok-native brand (BASED) is taking share across two L2s in parallel — haircare and men's care both. The +17.3% category lift suggests Q2 grooming demand is genuinely accelerating, not just a base-month artifact.