Top 20 Men's Care Best Sellers on TikTok Shop United States — August 2026

TL;DR

High-ticket luxury grooming upended traditional budget routines across mens care on TikTok Shop in the United States during August 2026, propelling overall category expansion of +24.1%. This means male consumers are actively trading up into specialized multi-step regimens rather than sticking to utilitarian staples. Longtime leader FORGE MEN held the top spot despite revenue slipping -1.5%, while agile challenger BASED locked down both the second and third positions. Shaving brand PSLEE defended mass-market volume at rank four, but dark horse Crowned Skin broke into fifth place with premium price tags, while also placing two other listings in the bottom half alongside Onside, Bask and Lather Co, and PicketPlay Shop.