Top 20 Haircare & Styling Best Sellers on TikTok Shop United States — August 2026

TL;DR

Bare Anatomy Haircare captured three of the top five slots, but RootLabs clung to first place even as its hero roll-on dipped slightly. In haircare styling on TikTok Shop in the United States for August 2026, category GMV reached $44.5M, expanding +10.0%. This means consumer demand is consolidating around specialized scalp-care regimens rather than generic styling. Bare Anatomy Haircare applied relentless pressure across ranks two, four, and five, while BASED held third with high-ticket bundle pricing. Down the leaderboard, medicube US Store maintained a steady dual presence in the middle tier, and Dr. Groot Hair rounded out the top ten via high-converting live bundles.