Top 20 Haircare & Styling Best Sellers on TikTok Shop United States — February 2026
United States · February 2026
TL;DR
Haircare on TikTok Shop US in February is a $37.1M category at -1.5% MoM — same structural template as March (RootLabs + BASED 4-5 SKU formation + Korean PDRN scalp), but with the leadership rotated. Bask and Lather Co's $111 Ultimate Healthy Hair Bundle claims #1 at $899k (+36.9% MoM), the premium ceiling holding the top before retreating to #6 in March. RootLabs' $30 Be Bodywise Hair Density Serum sits at #2 at $865k (-43.1% MoM) — the +149.6% March rebound that puts it back at #1 at $2.16M is set up by this February correction. medicube US Store's $34 Rosemary PDRN Scalp-to-Hair Set holds #3 at $762k flat MoM, the same Korean PDRN molecule slot it owns through March. BASED runs the 4-SKU formation that becomes 5 in March: #4 the $34 Shower Duo at $760k (-26.4%), #5 the $15 Texture Powder, #6 the $15 Hair Clay, #8 the $30 Texture & Hold Duo (+16.3%, the only BASED grower). Dr. Groot Hair's $125 Complete Hair Loss Set at #7 jumps +96.1% MoM — Korean premium hair-loss extending the PDRN-adjacent angle. Color Wow Hair takes two slots at the back (#9 $26 Dream Coat for Curly at -37.2%, #10 $32 Texturizing Spray at -45%) — both exit the top 10 by March. Signal: this is the structural template before the BASED leave-in joins and RootLabs rebounds — same brands, rotated order.
Ranking · Top 20
| # | Product | Sales (month) | Growth MoM |
|---|---|---|---|
| 1 |  Bask and Lather Co · $111.14 Bask and Lather Co's $111 Ultimate Healthy Hair Bundle at #1 — $899k for February at +36.9% MoM, the premium ceiling before retreating to #6 in March. | $899,098 | +36.9% |
| 2 |  RootLabs · $30.00 – $154.00 RootLabs' $30 Be Bodywise Hair Density Serum at #2 — $865k at -43.1% MoM, the correction that sets up the +149.6% March rebound back to #1. | $864,944 | -43.1% |
| 3 |  medicube US Store · $34.00 – $69.90 medicube US Store's $34 Rosemary PDRN Scalp-to-Hair Set at #3 — $762k flat MoM, the Korean PDRN molecule slot it holds through March. | $762,103 | +0.0% |
| 4 |  BASED · $34.00 BASED's $34 Shower Duo at #4 — $760k at -26.4% MoM, the cornerstone shampoo+conditioner of BASED's 4-SKU formation (5 by March). | $760,164 | -26.4% |
| 5 |  BASED · $15.00 – $60.00 BASED's $15 Texture Powder at #5 — the entry-price rung of BASED's $15/$30/$34 ladder, mid-correction ahead of March's recovery. | $557,025 | -13.3% |
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