Top 20 Haircare & Styling Best Sellers on TikTok Shop United States — June 2026

TL;DR

Premium scalp treatments and routine bundles are completely dominating high-ticket haircare, proving shoppers on social feeds will happily spend over $100 for targeted regimens. In haircare styling on TikTok Shop in the United States for June 2026, category GMV inched up +2.7% as concentrated care routines took over. RootLabs led the leaderboard at $1.9M with its roll-on serum, while high-ticket challenger BASED held second place with a full kit. Meanwhile, breakout brand Bare Anatomy Haircare captured both the third and fourth positions, overtaking medicube US Store as it slipped to fifth. This means shoppers are decisively prioritizing targeted hair-density solutions over generic washday staples. Further down the chart, rapid surges from Color Wow Hair, Bask and Lather Co, and Korean challenger Dr. Groot Hair confirm that specialized scalp regimens are capturing market share.