Top 20 Makeup Best Sellers on TikTok Shop United States — June 2026

TL;DR

While Tarte Cosmetics blanketed half the leaderboard, challenger Laka US seized the crown, exposing shifting consumer loyalty across makeup on TikTok Shop in the United States for June 2026. Overall category GMV contracted -8.0%, meaning sheer catalog scale cannot insulate incumbents against focused viral hero SKUs. Laka US captured the summit, closely pressured by three consecutive powerhouse listings from Tarte Cosmetics, while lash staple Maxcomfi anchored the fifth spot. In the lower ranks, seasonal demand propelled Firstfly into rank seven, with e.l.f. Cosmetics claiming rank ten. Winners no longer conquer via routine promotions; single-product velocity now dictates market hierarchy.