Top 20 Makeup Best Sellers on TikTok Shop United States — October 2026

TL;DR

Laka US orchestrated a near-total takeover of the leaderboard, capturing four of the top five positions while overall makeup on TikTok Shop in the United States remained flat at +0.0% in October 2026. This means brand concentration is intensifying rather than spreading out, evidenced by a top 10 share of 62.5%. While Laka US anchored the upper tier with multiple viral SKUs, Sephora mounted the primary retail challenge at rank five by leveraging seasonal gift interest. Down the table, Buxom Cosmetics, Cofier Lashes, and UCANBE Official carved out defensible niches in specialized plumping, lash clusters, and festive body paint, showing that outside the dominant leader's grasp, targeted functional cosmetics still capture immediate impulse demand.