Top 20 Haircare & Styling Best Sellers on TikTok Shop United States — May 2026
United States · May 2026
Coverage: 22.9K productsSorted by: monthly GMVL3 subcats: 13
TL;DR
May 2026 TikTok Shop US Haircare & Styling reached $44.4M in category GMV, up +8.4% month over month. RootLabs's #1 product led with $1.62M, with the Top 3 led by RootLabs, BASED, medicube US Store. Across 22,933 active products, 6,989 sellers, and 16,742 related creators, the Top 10 concentration sits at 60.0%, so the category remains strongly shaped by its winners.
Category GMV
$44.4M
1.7M units sold
MoM Growth
+8.4%
vs prior month
Avg Price
$20.09
per product
Blue Ocean ★
1.9K
GMV ÷ products
Top 10 Sellers
60.0%
GMV concentration
Active Products
22.9K
with sales
Active Sellers
7K
with sales
Active Creators
16.7K
promoting
Ranking · Top 20
| # | Product | Sales (month) | Growth MoM |
|---|
