Top 20 Haircare & Styling Best Sellers on TikTok Shop United States — May 2026
United States · May 2026
Coverage: 22.9K productsSorted by: monthly GMVL3 subcats: 13
TL;DR
May 2026 TikTok Shop US Haircare & Styling reached $44.4M in category GMV, up +8.4% month over month. RootLabs's #1 product led with $1.62M, with the Top 3 led by RootLabs, BASED, medicube US Store. Across 22,933 active products, 6,989 sellers, and 16,742 related creators, the Top 10 concentration sits at 60.0%, so the category remains strongly shaped by its winners.
Category GMV
$44.4M
1.7M units sold
MoM Growth
+8.4%
vs prior month
Avg Price
$20.09
per product
Blue Ocean ★
1.9K
GMV ÷ products
Top 10 Sellers
60.0%
GMV concentration
Active Products
22.9K
with sales
Active Sellers
7K
with sales
Active Creators
16.7K
promoting
Ranking · Top 20
| # | Product | Sales (month) | Growth MoM |
|---|---|---|---|
| 1 |  RootLabs · $24.99 – $117.49 RootLabs's Be Bodywise Advanced Hair Density Roll-On Serum 25 ml | 5% Saw Palmetto, 3% Rosemary, 1% Caffeine Herbasome & 3% Fenugreek | Scalp Serum for Reduced Hair Fall | Men & Women at $25-$117 generated $1.62M in May, with 29,080 units sold and 426 active creators. | $1,620,049 | -25.7% |
| 2 |  BASED · $70.00 BASED's BASED Deluxe Straight/Wavy Hair Kit | Shampoo, Conditioner, Texture Powder, Hair Clay, Pomade, Sea Salt Spray + Wooden Comb | Non-Toxic, High Performance at $70 generated $989K in May, with 14,001 units sold and 45 active creators. | $988,760 | +20.1% |
| 3 |  medicube US Store · $50.20 – $96.38 medicube US Store's [NEW] [medicube] Rosemary PDRN Scalp-to-Hair Strengthening Set | Includes Shampoo, Conditioner, Hair Mask, Scalp Serum | Hair Thinning Care Set for Dry & Oily, Damaged, Frizzy Hair, Oily Flaky-looking Scalp | Korea Hair Care at $50-$96 generated $923K in May, with 15,817 units sold and 527 active creators. | $923,128 | +111.9% |
| 4 |  Bare Anatomy Haircare · $26.99 Bare Anatomy Haircare's Bare Anatomy Ultra Smoothing Hair Trio – Shampoo, Mask & Serum at $27 generated $884K in May, with 33,629 units sold and 895 active creators. | $884,250 | +134.0% |
| 5 |  Bare Anatomy Haircare · $9.99 Bare Anatomy Haircare's Bare Anatomy Nature x Science Rosemary Water with Rice Water |100% Natural Extract | Soft & Smooth Hair Non-Greasy & Fast Absorbing | 200 ml at $10 generated $638K in May, with 51,301 units sold and 170 active creators. | $637,627 | +355.3% |
6.
7.
8.
9.
10.
11.
Unlock all 20 rankings
Full ranks + 30-day trends + per-SKU creator lists
Trenz Market Analyst
Want a custom ranking for YOUR niche?
Market Analyst can filter by your store's price band, target audience, and competitor set — then generate a ranking tuned to your business, not a generic top 20.
Start exploring