Top 20 Fragrance Best Sellers on TikTok Shop United States — February 2026

TL;DR

Fragrance on TikTok Shop US in February is a $34.8M category at +2.7% MoM — same Arabic/oud DNA that defines March, with eight of ten SKUs leaning into that lineage. BellaVitashop holds three seats: #1 the $23 Honey Oud at $487k (-9.4% MoM), #3 the $37 Sigma Male duo at $375k (+5.3%), and #8 the $34 Luxury Men's Gift Set at $219k. Y CZ's $16 Midnight Marine at #2 ($453k, -7.8%) carries the entry-price aquatic angle that takes over #1 by March, and a sibling store YCZ Luxe Scent at #10 with the $35 Golden Sands gift set is the chart's biggest grower at +248.8% MoM. The Arabic core extends through Intense Oud's $45 Pink Blush Shams Al Emarat at #4 (+34.5% MoM), LATTAFA USA's $37 Angham Second Song at #5, ROMASS US' $36 Nomadic Night smoked-oud unisex at #7 (+163.9%), and Secret Oud's $176 Lattafa Premium Arabian discovery set at #9 (+157%, the chart's premium AOV anchor). Phlur Fragrances' $68 Berry Matcha Latte Duo at #6 is the only non-Arabic SKU, holding the American gourmand-niche slot. Signal: the Arabic/oud structural backbone is already locked in by February — March doesn't introduce it, it just reshuffles the order with Y CZ overtaking BellaVitashop at #1.