Top 20 Fragrance Best Sellers on TikTok Shop United States — February 2026
United States · February 2026
TL;DR
Fragrance on TikTok Shop US in February is a $34.8M category at +2.7% MoM — same Arabic/oud DNA that defines March, with eight of ten SKUs leaning into that lineage. BellaVitashop holds three seats: #1 the $23 Honey Oud at $487k (-9.4% MoM), #3 the $37 Sigma Male duo at $375k (+5.3%), and #8 the $34 Luxury Men's Gift Set at $219k. Y CZ's $16 Midnight Marine at #2 ($453k, -7.8%) carries the entry-price aquatic angle that takes over #1 by March, and a sibling store YCZ Luxe Scent at #10 with the $35 Golden Sands gift set is the chart's biggest grower at +248.8% MoM. The Arabic core extends through Intense Oud's $45 Pink Blush Shams Al Emarat at #4 (+34.5% MoM), LATTAFA USA's $37 Angham Second Song at #5, ROMASS US' $36 Nomadic Night smoked-oud unisex at #7 (+163.9%), and Secret Oud's $176 Lattafa Premium Arabian discovery set at #9 (+157%, the chart's premium AOV anchor). Phlur Fragrances' $68 Berry Matcha Latte Duo at #6 is the only non-Arabic SKU, holding the American gourmand-niche slot. Signal: the Arabic/oud structural backbone is already locked in by February — March doesn't introduce it, it just reshuffles the order with Y CZ overtaking BellaVitashop at #1.
Ranking · Top 20
| # | Product | Sales (month) | Growth MoM |
|---|---|---|---|
| 1 |  BellaVitashop · $22.99 BellaVitashop's $23 Honey Oud at #1 — $487k for February at -9.4% MoM, the Indian-luxury oud cornerstone heading into a March handoff. | $486,860 | -9.4% |
| 2 |  Y CZ · $15.97 Y CZ's $16 Midnight Marine at #2 — $453k at -7.8% MoM, the entry-price aquatic that takes over #1 by March. | $452,766 | -7.8% |
| 3 |  BellaVitashop · $36.99 BellaVitashop's $37 Sigma Male duo at #3 — $375k at +5.3% MoM, the brand's premium-tier paired bottle play for the male audience. | $375,479 | +5.3% |
| 4 |  Intense Oud · $44.99 Intense Oud's $45 Pink Blush Shams Al Emarat at #4 — $368k at +34.5% MoM, the Arabic-core grower in the front half. | $368,492 | +34.5% |
| 5 |  LATTAFA USA · $37.39 LATTAFA USA's $37 Angham Second Song at #5 — $303k flat MoM, the Arabic core's steady mid-AOV anchor. | $303,301 | +0.0% |
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