Top 20 Men's Care Best Sellers on TikTok Shop United States — June 2026

TL;DR

High-ticket grooming regimens are defying broader slowdowns: in the June 2026 mens care category on TikTok Shop in the United States, the top ten products captured an 86.2% GMV share. This means male shoppers are consolidating their spend around trusted multi-step regimens rather than testing low-cost novelties. Leader FORGE MEN expanded its dominance at the summit, while runner-up BASED retained two top-three positions despite declining volume. Bask and Lather Co emerged as the standout challenger with accelerating bundle sales, followed by Crowned Skin holding the fifth spot. Further down the chart, brand-name hygiene from Dr. Squatch, barber essentials from Utopia Bedding, and hair treatments from MYKA BOSSY STORE rounded out the lower half.