Top 20 Fragrance Best Sellers on TikTok Shop United Kingdom — May 2026
United Kingdom · May 2026
Coverage: 8.2K productsSorted by: monthly GMVL3 subcats: 4
TL;DR
May 2026 TikTok Shop UK Fragrance reached $5.40M in category GMV, up +2.0% month over month. BellaVita UK's #1 product led with $236K, with the Top 3 led by BellaVita UK, BellaVita UK, SALSABEEL Fragrances. Across 8,217 active products, 1,619 sellers, and 3,204 related creators, the Top 10 concentration sits at 65.9%, so the category remains strongly shaped by its winners.
Category GMV
£5.4M
283.9K units sold
MoM Growth
+2.0%
vs prior month
Avg Price
£21.71
per product
Blue Ocean ★
657
GMV ÷ products
Top 10 Sellers
65.9%
GMV concentration
Active Products
8.2K
with sales
Active Sellers
1.6K
with sales
Active Creators
3.2K
promoting
Ranking · Top 20
| # | Product | Sales (month) | Growth MoM |
|---|
