Top 18 Haircare & Styling Best Sellers on TikTok Shop United Kingdom — April 2026

TL;DR

Haircare on TikTok Shop UK in April is a $5M category at -12.3% MoM — a totally different brand spine than the US chart's $42.4M, with rosemary/ricewater growth oils and L'Oréal Paris UK direct replacing the US RootLabs density-serum + BASED 5-SKU formation. Bare Anatomy's $10 Rosemary & Ricewater Hair Growth Spray holds #1 at $243k (-12.9% MoM), with the brand's $25 3-Pack at #7 (+106.6% MoM) extending the same SKU formulation. Nature Spell's $13 Batana & Rosemary Nourishment Set at #2 ($134k, -35.2%) keeps the British heritage haircare slot, and HALOVIDA's $24-32 dry shampoo at #3 (+17% MoM) rounds out the UK indies. The premium-grower tier is broad: Tan Touch UK's $24 K18 Biomimetic Repair Mask at #4 (+251% MoM), L'Oréal Paris UK takes two slots with #5 the $22 Elvive Glycolic Gloss Routine (+475.8% MoM, the chart's biggest grower) and #9 the $23-27 Dream Lengths Range (+31%), Dr.melaxin UK's $30 Bondex Hair Protein Treatment at #6 (+14.5%) brings the Korean K-haircare angle to UK, and Deliiston-GB's $23 3-in-1 Ginger Shampoo at #10 (+387.4%) ties the chart. BSSET's $18 Textured & Hold Duo at #8 (+37.6% MoM) is a clear BASED knockoff at lower AOV — the US BASED IP being copied in UK. Signal: UK haircare runs on growth oils + L'Oréal direct + K-haircare entry, not US BASED/RootLabs structural template.