Top 20 Skincare Best Sellers on TikTok Shop United States — July 2026

TL;DR

medicube US Store staged a near-total lockdown of top demand even as overall skincare on TikTok Shop in the United States contracted -14.4% in July 2026. Taking the top four positions outright, the K-beauty powerhouse proved that high-ticket bundles and targeted treatments can withstand broad market cooling, meaning audience loyalty and high-margin regimens now insulate category leaders from macro pullbacks. While medicube US Store controlled the peak, epais emerged as a breakout challenger, surging +699.5% into fifth place with viral eyelash care. Further down, Dr.Melaxin and Tarte Cosmetics captured the remaining spots across ranks six through ten.