Top 20 Haircare & Styling Best Sellers on TikTok Shop United States — February 2026

TL;DR

Haircare on TikTok Shop US in February is a $37.1M category at -1.5% MoM — same structural template as March (RootLabs + BASED 4-5 SKU formation + Korean PDRN scalp), but with the leadership rotated. Bask and Lather Co's $111 Ultimate Healthy Hair Bundle claims #1 at $899k (+36.9% MoM), the premium ceiling holding the top before retreating to #6 in March. RootLabs' $30 Be Bodywise Hair Density Serum sits at #2 at $865k (-43.1% MoM) — the +149.6% March rebound that puts it back at #1 at $2.16M is set up by this February correction. medicube US Store's $34 Rosemary PDRN Scalp-to-Hair Set holds #3 at $762k flat MoM, the same Korean PDRN molecule slot it owns through March. BASED runs the 4-SKU formation that becomes 5 in March: #4 the $34 Shower Duo at $760k (-26.4%), #5 the $15 Texture Powder, #6 the $15 Hair Clay, #8 the $30 Texture & Hold Duo (+16.3%, the only BASED grower). Dr. Groot Hair's $125 Complete Hair Loss Set at #7 jumps +96.1% MoM — Korean premium hair-loss extending the PDRN-adjacent angle. Color Wow Hair takes two slots at the back (#9 $26 Dream Coat for Curly at -37.2%, #10 $32 Texturizing Spray at -45%) — both exit the top 10 by March. Signal: this is the structural template before the BASED leave-in joins and RootLabs rebounds — same brands, rotated order.