Top 20 Men's Care Best Sellers on TikTok Shop United Kingdom — April 2026
United Kingdom · April 2026
TL;DR
Men's care on TikTok Shop UK in April is a $300k category at -20.9% MoM — a fraction of the US chart and built on shaving tools + L'Oréal Paris UK direct, the opposite of US's BASED hair-styling 3-SKU formation. MAXGROOM-Direct's $26 7D Head Shaver for Bald Men takes #1 at $27k (+180% MoM), and shaving hardware extends through Luxestore135's $6-18 48-blade razor set at #4, Swanne London's $29 Rose Gold Refillable Safety Razor at #8, and Makeup Genie's $7-10 Classic Men's Shaver at #10 — 4 shaving-tool SKUs in the top 10. lorealparisuk takes two slots with #2 the $24-33 Men Expert Barber Club Range (+20.9% MoM) and #7 the $24-35 Carbon Protect Mega Shower deodorant set (-33.3%), the only legacy brand present. The hair-restoration angle runs through KHANI's $30 Hair Oil at #3 (+44.9%), Cosmetics Hut LTD's $15-37 DHT-Blocking Biotin Regrowth Shampoo at #5, Ushou Nail Shop's $7 Protein Hair Mask at #6 (+470.7% MoM, the chart's biggest grower), and The Beard Struggle UK's $10 Baldr's Arrow Hair Concealer at #9. Signal: UK mens-care is shaving-hardware-led with L'Oréal Paris direct and hair-restoration round-out — almost zero overlap with the US BASED-led chart.
Ranking · Top 20
| # | Product | Sales (month) | Growth MoM |
|---|---|---|---|
| 1 |  MAXGROOM-Direct · £26.13 MAXGROOM-Direct's $26 7D Head Shaver for Bald Men at #1 — $27k for April at +180% MoM, the shaving-tool leader at the chart's top. | £26,577 | +180.0% |
| 2 |  lorealparisuk · £23.99 – £32.99 L'Oréal Paris UK's $24-33 Men Expert Barber Club Range at #2 — $19k at +20.9% MoM, the only legacy brand present on the chart. | £18,974 | +20.9% |
| 3 |  KHANI · £29.99 KHANI's $30 Natural Hair Oil at #3 — $13k at +44.9% MoM, the hair-restoration angle's leading single-bottle SKU. | £12,845 | +44.9% |
| 4 |  Luxestore135 · £5.60 – £17.90 Luxestore135's $6-18 Men's Shaving Razor Set with 48 Replacement Blades at #4 — $12k flat MoM, the bulk-blade shaving angle at the chart's lowest AOV. | £12,166 | +0.0% |
| 5 |  Cosmetics Hut LTD · £15.29 – £37.39 Cosmetics Hut LTD's $15-37 DHT-Blocking Biotin Regrowth Shampoo at #5 — $9k at -5.3% MoM, the functional hair-loss treatment slot. | £8,973 | -5.3% |
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