Top 20 Makeup Best Sellers on TikTok Shop United States — May 2026
United States · May 2026
Coverage: 62.8K productsSorted by: monthly GMVL3 subcats: 25
TL;DR
May 2026 TikTok Shop US Makeup reached $69.9M in category GMV, up +9.3% month over month. Tarte Cosmetics's #1 product led with $1.46M, with the Top 3 led by Tarte Cosmetics, OURBELLA SHOP, SACHEU Beauty. Across 62,804 active products, 16,075 sellers, and 37,616 related creators, the Top 10 concentration sits at 58.3%, so the category remains strongly shaped by its winners.
Category GMV
$69.9M
4.2M units sold
MoM Growth
+9.3%
vs prior month
Avg Price
$13.05
per product
Blue Ocean ★
1.1K
GMV ÷ products
Top 10 Sellers
58.3%
GMV concentration
Active Products
62.8K
with sales
Active Sellers
16.1K
with sales
Active Creators
37.6K
promoting
Ranking · Top 20
| # | Product | Sales (month) | Growth MoM |
|---|---|---|---|
| 1 |  Tarte Cosmetics · $30.00 Tarte Cosmetics's tarte Big Stick Energy duo – shape tape concealer stick & brush at $30 generated $1.46M in May, with 55,302 units sold and 684 active creators. | $1,463,713 | +203.0% |
| 2 |  OURBELLA SHOP · $12.99 – $231.53 OURBELLA SHOP's Ourbella single multi-chrome eyeshadows, sparkly shimmer glitter eyeshadow, iridescent shimmer, talc free, holographic ,color-shifting, metallic iridescent shimmer shadow duochrome at $13-$232 generated $1.36M in May, with 9,269 units sold and 81 active creators. | $1,363,027 | +663.4% |
| 3 |  SACHEU Beauty · $14.00 SACHEU Beauty's sacheu Lip Liner STAY-N - Peel-Off Lip Liner Stain - All Day & Night Lip Liner with Hyaluronic Acid & Vitamin E - Long Lasting Formula - 0.12 fl oz / 3.5 ml at $14 generated $1.00M in May, with 30,821 units sold and 561 active creators. | $1,003,524 | +117.6% |
| 4 |  Tarte Cosmetics · $30.00 Tarte Cosmetics's tarte colored clay CC undereye corrector at $30 generated $1.00M in May, with 19,303 units sold and 409 active creators. | $1,003,226 | +34.1% |
| 5 |  Tarte Cosmetics · $28.00 Tarte Cosmetics's tarte x @itsmaureenkelly lash cocktail - tartelette tubing mascara & primer at $28 generated $871K in May, with 32,024 units sold and 826 active creators. | $871,220 | -9.8% |
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