Top 20 Fragrance Best Sellers on TikTok Shop United States — April 2026

United States · April 2026

Coverage: 28.4K productsSorted by: monthly GMVL3 subcats: 4

TL;DR

Fragrance on TikTok Shop US in April tells a different story than the weekly snapshot suggested: the category cooled to roughly flat ($40.2M, +0.7% MoM) after March's vertical run. Y CZ still leads — its $16 Midnight Marine pulled $582k for the month — but at -12% MoM it's losing altitude. Arabic and oud-leaning SKUs from BellaVitashop and Intense Oud still command 4 of the top 10. New entrants worth watching: ASSEEK and its sister account ASSEEK-US split #4 and #8 with the same $17 formula (+272% / +80% MoM) — a clear twin-account distribution play. Two extreme breakouts: ALT. Fragrances' $23 Crystal at +41% MoM, and QAWAFI's $2.99 Voyage Nova at +2,079% MoM — yes, three-dollar perfumes are now in the top 10. Dossier Perfume's $37 Ambery Saffron softened -13% as the premium dupe niche feels pressure from below.

Category GMV
$40.2M
1.4M units sold
MoM Growth
+0.7%
vs prior month
Avg Price
$34.10
per product
Blue Ocean ★
1.4K
GMV ÷ products
Top 10 Sellers
47.0%
GMV concentration
Active Products
28.4K
with sales
Active Sellers
3K
with sales
Active Creators
8.8K
promoting

Ranking · Top 20

#ProductSales (month)Growth MoM
1
YCZ Midnight Marine Eau De Parfum 50ml Unisex | Aromatic Aquatic Ocean Fresh Woody Perfume with Bergamot Coconut Amber | Long Lasting Luxury Arabian Fragrance for Men Women | Premium Gift
Y CZ · $15.95
Y CZ's $16 Midnight Marine — still #1 but losing altitude at -12% MoM as the category cools.
$581,736
-11.7%
2
Bellavita Honey Oud Eau De Parfum 100ml (3.4oz) | Unisex Luxury Perfume for Women & Men | Sweet Honey & Smoky Oud | Long-Lasting Arabic Fragrance | Perfect Mother’s Day Gift | Vegan & Cruelty-Free
BellaVitashop · $22.99
BellaVitashop's $23 Honey Oud — Arabic prestige holds #2 with $346k, modest -5% MoM.
$345,816
-4.5%
3
Pink Blush Shams Al Emarat Eau de Parfum 100ml (3.4 oz) by Ard Al Zaafaran – Pink Perfume, Women’s Perfume, Long Lasting Fragrance
Intense Oud · $44.99
Intense Oud's $45 Ard Al Zaafaran floral — premium Arabic line cools -13% with 464 creators still active.
$305,056
-12.4%
4
ASSEEK DATE Perfume (The Long-Lasting perfume ) - Eau De Perfume 80ml (2.71fl Oz) vanilla Gourmet tune (Caramel vanilla flavor)
ASSEEK · $16.99
ASSEEK's $17 DATE perfume — newcomer surges +272% MoM into #4 on a long-lasting positioning.
$274,648
+272.0%
5
Ambery Saffron, Dossier, Unisex Perfume, Eau de Parfum, 50ml-100ml-150ml, Saffron, Oakmoss, Jasmine, Plum, Cedarwood
Dossier Perfume · $36.75 – $188.00
Dossier Perfume's $37 Ambery Saffron — premium dupe niche feels pressure from below, -13% MoM.
$274,615
-12.4%
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