Top 20 Haircare & Styling Best Sellers on TikTok Shop United States — April 2026

United States · April 2026

Coverage: 23.5K productsSorted by: monthly GMVL3 subcats: 13

TL;DR

Haircare on TikTok Shop US in April reads as BASED's rack — five of the top 10 SKUs ship the same logo, and that house-brand dominance defines the category more than the headline GMV does ($40.9M, -3.4% MoM, the slowest month in beauty so far). RootLabs still owns the #1 spot with Be Bodywise's $30 Hair Density Roll-On at $2.2M for the month — single-SKU revenue 2.7x larger than #2 — but BASED's $70 Deluxe Hair Kit at #2 is the live wire: +55.4% MoM in a contracting category. Bask and Lather Co holds a premium beachhead at #3 with a $111 bundle, while medicube's Rosemary PDRN scalp serum quietly extends Korean PDRN onto scalps at #7. Bare Anatomy Haircare and DS Laboratories round out the field with steady single SKUs. Signal worth tracking: BASED is running a full price-ladder play ($15 powder, $34 duo, $70 kit) across rank 2/4/5/6/9 — the SOP for how a TikTok-native haircare brand goes from one viral SKU to category share.

Category GMV
$40.9M
1.6M units sold
MoM Growth
-3.4%
vs prior month
Avg Price
$20.17
per product
Blue Ocean ★
1.7K
GMV ÷ products
Top 10 Sellers
60.3%
GMV concentration
Active Products
23.5K
with sales
Active Sellers
7.2K
with sales
Active Creators
16.7K
promoting

Ranking · Top 20

#ProductSales (month)Growth MoM
1
Be Bodywise Advanced Hair Density Roll-On Serum 25 ml | 5% Saw Palmetto, 3% Rosemary, 1% Caffeine Herbasome & 3% Fenugreek | Scalp Serum for Reduced Hair Fall | Men & Women
RootLabs · $30.00 – $154.00
RootLabs' Be Bodywise serum at $30 — $2.2M for the month, alone bigger than ranks 2-4 combined.
$2,197,973
+3.4%
2
BASED Deluxe Straight/Wavy Hair Kit | Shampoo, Conditioner, Texture Powder, Hair Clay, Pomade, Sea Salt Spray + Wooden Comb | Non-Toxic, High Performance
BASED · $70.00
BASED's $70 Deluxe Hair Kit is the live wire — +55.4% MoM while the category slid -3.4%.
$823,349
+555.0%
3
Bask & Lather Ultimate Healthy Hair Care Bundle - Limited Edition with JUMBO Scalp Stimulator, Hair Elixir, Hydrating Mist, Stimulating Balm, Strengthen Shampoo, Replenish Conditioner, Aloe & Honey Deep Conditioner, Volume Serum
Bask and Lather Co · $111.14
Bask and Lather Co's $111 Healthy Hair Bundle holds the premium ceiling in the top 10.
$594,574
-35.5%
4
BASED Hair Texture Powder | Instant Volume & Texture | Lightweight, Matte Finish | Simple, Effective, BASED.
BASED · $15.00 – $60.00
BASED's $15 Texture Powder anchors the low end — the entry rung in the brand's $15/$34/$70 ladder.
$581,278
-11.7%
5
BASED Shower Duo | Shampoo + Conditioner | Deep Clean, Hydrates, Soothes Scalp, Boosts Volume | Fresh Peppermint | Premium Non-Toxic Formula | 12oz Each
BASED · $34.00
BASED's $34 Shampoo+Conditioner duo is the mid-tier workhorse keeping the brand's 5-SKU formation intact.
$574,014
-37.6%
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