Top 20 Makeup Best Sellers on TikTok Shop United States — April 2026

TL;DR

Makeup on TikTok Shop US flipped in April: Tarte Cosmetics lost the top spot for the first time in our snapshots. Maxcomfi's $19 Spider Cluster Lashes seized #1 with $968k (+6% MoM). Tarte still has 5 of the top 10, but four of them are in retreat (-14% to -59% MoM), and the category itself shrank -9% — signs that the Tarte-led promo cycle of March is cooling. The breakout of the month: MAANGE Beauty Tool's $12 49-piece makeup tool set exploded +8,923% MoM into #7 — a clean infrastructure play on the lash sub-trend (3 of the top 10 are lash-adjacent, including Maxcomfi). Rom&nd US (Korean lip color) holds #8 at +12% MoM as the only K-beauty in the makeup top 10. SACHEU Beauty and Westmore Beauty hold #10 and #4 with single-digit moves — the steady non-Tarte non-Korean baseline.