TikTok Shop best sellers, organized by category
Monthly snapshots of what's actually selling on TikTok Shop — by category, by region, with creators and growth data.
Hot this month
Top movers in the latest rankings
Single SKUs with the biggest month-over-month GMV growth, pulled from each category's latest monthly snapshot.
Makeup · United Kingdom
Buy 3 Save £38 - Slip Dew Body Cream Highlighter With Free Body Brush - Made By Mitchell
£18 · madebymitchell · May 2026
MoM growth · £80.8K GMV
+11101.5%
Fragrance · United States
Maison Francis Kurkdjian Baccarat Rouge 540 Extrait de Parfum 0.16 oz / 5 ml – Luxury Unisex Fragrance
+6892.5%
$475.8K
Nasal & Oral Care · United States
Hismile iD Stain Whitening Mouthwash for White Teeth, Freshens Breath with Essential Oils 3 x Pack
+2706.6%
$370.3K
Makeup · United States
[Laka] Easy Glide Lip Liner — Creamy, Blendable Color with Smooth Application
+2614.0%
$722.5K
Men's Care · United States
Myka Grow Hair Oil 2 oz - Lightweight Botanical Blend with Avocado Coconut Olive & Castor Oils for Moisture Shine & Scalp Care - Moisturize 2 oz
+2183.0%
$224.2K
Biggest categories
The chart-toppers
Top three categories by GMV in the latest snapshot. The biggest pools of demand, and where the most competition is concentrated.
Skincare · United States
[NEW] [medicube] PDRN Pink Collagen Volume Multi Balm | All In One Volufiline, PDRN, NAD Stick for Youthful-Looking, Helping Look of Fine Lines, Firming Care, Anti-Aging Care | For Under-Eyes, Neck, Forehead, Smile Lines, Lip Care | Korean Skincare
$16 · May 2026
May 2026 TikTok Shop US Skincare reached $91.
$91.8M+1.2%View full ranking →
Makeup · United States
tarte Big Stick Energy duo – shape tape concealer stick & brush
$30 · May 2026
May 2026 TikTok Shop US Makeup reached $69.
$69.9M+9.3%View full ranking →
Haircare & Styling · United States
Be Bodywise Advanced Hair Density Roll-On Serum 25 ml | 5% Saw Palmetto, 3% Rosemary, 1% Caffeine Herbasome & 3% Fenugreek | Scalp Serum for Reduced Hair Fall | Men & Women
$25 · May 2026
May 2026 TikTok Shop US Haircare & Styling reached $44.
$44.4M+8.4%View full ranking →
All categories
Browse the full chart
Every category × region pair we currently track. Click a card to open its full Top 20.
+7.4%Bath & Body Care
United States
Caramela Beauty Cyperus Rotundus Oil for Natural Hair Reduction - 60ml/2oz
$43.0M
May 2026
+11.1%Personal Care Appliances
United States
Wavytalk Blowout Boost Ionic Thermal Brush 1 1/2 Inch with LED Display, 300℉-420℉ for Different Hair Types, 120-240V Universal Voltage
$42.3M
May 2026
+4.0%Fragrance
United States
YCZ Midnight Marine Eau de Parfum 50ml | Aromatic Marine Fragrance for Men, Magnetic & Sensual, Long-Lasting for Dates and Daily Wear, Designed for Irresistible Attraction
$41.9M
May 2026
-0.1%Skincare
United Kingdom
[Dr.Melaxin Official] 7-Step Radiance Routine Set | Brightening, Smoothing & Firming for Glass Skin Glow
£17.5M
May 2026
+2.0%Makeup
United Kingdom
FYNE 'Flawless Finish' Mystery Bundle.
£17.2M
May 2026
+6.4%Nasal & Oral Care
United States
DRDENT Purple Teeth Whitening Strips - 7/21 Whitening Sessions - Non Sensitive Teeth Whitening - Peroxide-Free
$16.0M
May 2026
-12.8%Personal Care Appliances
United Kingdom
TYMO CURLPRO PLUS - Upgraded Automatic Rotating Curling Iron, Long-Barrel 1-Inch Ceramic Curler for Long Hair, Beginner-Friendly Comfort, Valentines Day Gift, Gift Box Ready Hair Curling Wand; Hair Curlers; Bounce Curl Beauty; Everyday Essentials
£14.8M
May 2026
-56.6%Nail Care
United States
Twinkled T Nail Honey Cuticle Oil - Organic Growth & Strength Serum with Jojoba and Argan Oil to Moisturize and Repair Brittle, Peeling Nails
$6.0M
May 2026
+0.7%Haircare & Styling
United Kingdom
Rosemary & Ricewater Hair Growth Spray Haircare
£5.8M
May 2026
+7.6%Men's Care
United States
FORGE SKIN Wrinkle Defense & Natural Anti-Aging Beef Tallow Moisturizer for Men - Face Balm Skincare Cream for Dry Rough Skin Tallow-Based Mens Face Lotion for Hydration Firmness Wrinkle Repair & Glow Honey Jojoba Hydrating Smooth Skin Nourishing Moisture
$5.7M
May 2026
+2.0%Fragrance
United Kingdom
The Sigma Male by Bellavita Luxury | 2x100ml Perfumes | Father's Day Gift Essential | CEO Man & G.O.A.T. Man | Perfume for Men | Long Lasting Fragrance | Eau De Parfum
£5.4M
May 2026
+1.3%Bath & Body Care
United Kingdom
Glycolic Acid Exfoliating Body Stick
£5.1M
May 2026
+11.1%Feminine Care
United States
The Balance Bundle - Feminine Hygiene Self Care Products
$3.7M
May 2026
+16.3%Eye & Ear Care
United States
Nodpod Sleep Mask - The Weighted Blanket For Your Eyes, Calming Eyemask for Deep Sleep, Side-Sleeping Friendly, 100% Blackout, Patented Strap-Free Design
$2.5M
May 2026
+11.5%Hand, Foot & Nail Care
United States
(3 bottles)Tea Tree Oil Foot Spray - Plantar Moisturizing Deodorant for Odor Control & Dry Feet Care, Natural Foot Sanitizer with Antifungal Properties,Ximonth Clear Foot Sanitizer Spray,for Foot & Shoe Freshness
$2.4M
May 2026
+30.4%Special Personal Care
United States
HKKA Balance Patch,Herbal patch Pad ,Health Patch,5pcs
$2.4M
May 2026
-3.6%Men's Care
United Kingdom
L'Oréal Paris Men Expert Barber Club Range
£381.3K
May 2026
-3.4%Hand, Foot & Nail Care
United Kingdom
Mixa Cica Repair 10 in 1 Repair Ointment 150ml, repairing effect for very dry skin
£274.4K
May 2026