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TikTok Shop best sellers, organized by category

Monthly snapshots of what's actually selling on TikTok Shop — by category, by region, with creators and growth data.

GMV tracked$408.7M
Live rankings22
UpdatedApril 2026

Hot this month

Top movers in the latest rankings

Single SKUs with the biggest month-over-month GMV growth, pulled from each category's latest monthly snapshot.

#1

Nail Care · United States

Nail Art Kit, 11pcs/set Pink Series Nail Dip Powder & Functional Gels, Professional Nail Art Kit for Beginners & Professionals

$5 · NOCIS Nails · April 2026

MoM growth · $84.0K GMV

+10995.8%

#2

Bath & Body Care · United Kingdom

Wooden Massage Tool Set, 1–6-Piece Manual Wood Muscle Massager for Herbal Therapy, Multi-Pack Options #TOP PICKS

+9303.2%

£154.4K

#3

Makeup · United States

MAANGE Makeup Tool Set, 49pcs/set Makeup Tools with Storage Bag, Soft Brushes, Beauty Sponges, Powder Puffs, Face Wash Puffs, Brush Cleaner Mat & Bag, Multifunctional Makeup Tool Kit for Beginners #GLOBAL PICKS

+8923.2%

$641.8K

#4

Personal Care Appliances · United States

Kemei KM-2293 Metal Body Digital Electric Hair Clipper, Cordless Rechargeable Clipper with Lithium-Ion Battery, 4 Colors Available, High Quality Trimmer Clipper, Wireless Barber Clippers, Barber Hair Clippers #GLOBAL PICKS

+3147.2%

$554.0K

#5

Nasal & Oral Care · United States

Stainless Steel Tongue Scraper Cleaner Set, 1-4 Packs, U-Shaped Tongue Cleaner for Fresh Breath, Oral Hygiene Tool for Adults

+3029.7%

$328.9K

Biggest categories

The chart-toppers

Top three categories by GMV in the latest snapshot. The biggest pools of demand, and where the most competition is concentrated.

  • Skincare · United States

    [NEW] [medicube] PDRN Pink Collagen Volume Multi Balm | All In One Volufiline, PDRN, NAD Stick for Youthful-Looking, Helping Look of Fine Lines, Firming Care, Anti-Aging Care | For Under-Eyes, Neck, Forehead, Smile Lines, Lip Care | Korean Skincare

    $20 · April 2026

    April puts an exclamation mark on medicube's lock over TikTok Shop US skincare.

    $90.7M+4.6%
    View full ranking →
  • Makeup · United States

    MaxComfi Spider Cluster Lashes - DD Curl, Smudge-Proof Waterproof, Super Soft Thin Band, Beginner-Friendly DIY Design for Natural Daily Glowup & Voluminous Look Makeup Cosmetic Summervibes,summervibes

All categories

Browse the full chart

Every category × region pair we currently track. Click a card to open its full Top 20.

  • Fragrance

    United States

    +0.7%

    YCZ Midnight Marine Eau De Parfum 50ml Unisex | Aromatic Aquatic Ocean Fresh Woody Perfume with Bergamot Coconut Amber | Long Lasting Luxury Arabian Fragrance for Men Women | Premium Gift

    $40.2M

    April 2026

  • Bath & Body Care

    United States

    +0.0%

    [Dr.Melaxin Official] Peel Shot Keratin Care Kojic Acid Turmeric Spray 200ml Pore Clearing Exfoliating Formula Skin Repair Scrub

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$19 · April 2026

Makeup on TikTok Shop US flipped in April: Tarte Cosmetics lost the top spot for the first time in our snapshots.

$64.0M-8.9%
View full ranking →
  • Haircare & Styling · United States

    Be Bodywise Advanced Hair Density Roll-On Serum 25 ml | 5% Saw Palmetto, 3% Rosemary, 1% Caffeine Herbasome & 3% Fenugreek | Scalp Serum for Reduced Hair Fall | Men & Women

    $30 · April 2026

    Haircare on TikTok Shop US in April reads as BASED's rack — five of the top 10 SKUs ship the same logo, and that house-brand dominance defines the category more than the headline GMV does ($40.

    $40.9M-3.4%
    View full ranking →
  • $40.0M

    April 2026

  • Personal Care Appliances

    United States

    +0.4%

    Wavytalk Blowout Boost Ionic Thermal Brush 1 1/2 Inch with LED Display, 300℉-420℉ for Different Hair Types, 120-240V Universal Voltage

    $38.1M

    April 2026

  • Nasal & Oral Care

    United States

    -6.0%

    DRDENT Purple Teeth Whitening Strips - 7/21 Whitening Sessions - Non Sensitive Teeth Whitening - Peroxide-Free

    $15.1M

    April 2026

  • Skincare

    United Kingdom

    -18.5%

    [Dr.Melaxin Official] 5-Piece Collagen Boost Firming Set – Best Value Bundle for Lifted & Glowy Skin

    £14.1M

    April 2026

  • Nail Care

    United States

    -13.2%

    Radiant Cosmetics Nail Growth Oil - 100% Organic, Moisturizing, Growth, Strengthening, and Brightening Formula with Vitamins and Fatty Acids for Overall Nail Health

    $13.8M

    April 2026

  • Makeup

    United Kingdom

    -27.5%

    sacheu Lip Liner STAY-N - Peel-Off Lip Liner Stain - All Day & Night Lipliner with Hyaluronic Acid & Vitamin E - Long Lasting Formula - 0.12 fl oz / 3.5 ml

    £13.0M

    April 2026

  • Personal Care Appliances

    United Kingdom

    -54.0%

    Ulike Air 3 Sapphire Ice-cooling Laser Hair Removal Device,Full-body treatment,Skin safe & Nearly Painless Salon At-Home,Intensive Permanent Long-Lasting Hair Removal,Comfortable Effective Results,Cooling System for skin safety,No regrowth- Epilator

    £7.5M

    April 2026

  • Men's Care

    United States

    +17.3%

    FORGE SKIN Wrinkle Defense & Natural Anti-Aging Beef Tallow Moisturizer for Men - Face Balm Skincare Cream for Dry Rough Skin Tallow-Based Mens Face Lotion for Hydration Firmness Wrinkle Repair & Glow Honey Jojoba Hydrating Smooth Skin Nourishing Moisture

    $5.3M

    April 2026

  • Haircare & Styling

    United Kingdom

    -12.3%

    Rosemary & Ricewater Hair Growth Spray Haircare

    £5.0M

    April 2026

  • Bath & Body Care

    United Kingdom

    -6.7%

    Wooden Massage Tool Set, 1–6-Piece Manual Wood Muscle Massager for Herbal Therapy, Multi-Pack Options #TOP PICKS

    £4.9M

    April 2026

  • Fragrance

    United Kingdom

    -16.8%

    The Sigma Male by Bellavita Luxury | 2x100ml Perfumes | CEO Man & G.O.A.T. Man | Perfume for Men | Long Lasting Fragrance | Eau De Parfum

    £4.4M

    April 2026

  • Feminine Care

    United States

    -13.1%

    The Balance Bundle - Feminine Hygiene Self Care Products

    $3.3M

    April 2026

  • Eye & Ear Care

    United States

    -22.0%

    Nodpod Sleep Mask - The Weighted Blanket For Your Eyes, Calming Eyemask for Deep Sleep, Side-Sleeping Friendly, 100% Blackout, Patented Strap-Free Design

    $2.2M

    April 2026

  • Hand, Foot & Nail Care

    United States

    -3.6%

    Sole Serenity Foot Pads – Overnight Self-Care Foot Patches with Zeolite & Botanical Ingredients | Relaxation & Night Routine

    $2.1M

    April 2026

  • Special Personal Care

    United States

    -2.9%

    HKKA Balance Patch,Herbal patch Pad ,Health Patch,5pcs

    $1.8M

    April 2026

  • Nail Care

    United Kingdom

    -33.5%

    HALMAI Ultra Power Nail Drill: Professional Cordless Electric File for Acrylic & Gel Nails, Ultra Powerful Motor Engineered by HALMAI, Vibration Free for Superior Natural Nail Care, 10 Second Gel Removal

    £1.5M

    April 2026

  • Hand, Foot & Nail Care

    United Kingdom

    +50.2%

    40g 42% Urea & 2% Salicylic Acid Hand & Foot Cream, Soft Moisturizing Personal Care Stick, Portable Moisturizer for Dry, Cracked Hands & Feet, Hydrating Hand Balm, Foot Care Product

    £423.0K

    April 2026

  • Men's Care

    United Kingdom

    -20.9%

    7D Head Shaver for Bald Men, Waterproof Electric Razor with Flexible Blades, Cordless Rechargeable Shaver with Long Battery Life, Multifunctional Wet & Dry Use Razor, Multifunctional Hair Shaver, Multifunctional Shaving Head, Personal Care Appliances

    £299.5K

    April 2026