Top 20 Makeup Best Sellers on TikTok Shop United States — February 2026
United States · February 2026
TL;DR
Makeup on TikTok Shop US in February is a $57M category at -8.1% MoM — the consolidation month before March's +106.5% explosion. Tarte Cosmetics owns 8 of the top 10, the most extreme single-brand monopoly we've seen in any beauty L2 chart: #1 the $32 Big Stick Energy duo at $1.21M (-42.4% MoM correcting), #2 the $28 lash cocktail at $1.17M (+24.2%), #3 the $32 colored clay CC corrector ($1.09M, -39.3%), #4 the $29 concealer paw brush ($1.02M, -57.3%), and four climbers in the back half — #6 the $39 buffer brush at +104.2% MoM, #7 the $39 BB blur moisturizer at +154.8%, #8 the $35 glow wardrobe palette at +51.7%, #9 the $36 sculpt tape + blush tape duo at +202.4%. Only two non-Tarte SKUs make it: missha.official's $13-15 M Perfect Cover BB Cream at #5 ($843k, +12% MoM) holds the K-beauty entry-price slot, and Luxe Cosmetics Shop's $30 Color Changing Foundation at #10 (+208.2% MoM) is the chart's biggest grower. Signal: Tarte's 8/10 February is the calm before March's reshuffle — by next month Tarte's footprint compresses to 4/10 as the category doubles and Maxcomfi, OURBELLA, Westmore, SACHEU, L'Oréal, Summer Fridays all enter.
Ranking · Top 20
| # | Product | Sales (month) | Growth MoM |
|---|---|---|---|
| 1 |  Tarte Cosmetics · $32.00 Tarte Cosmetics' $32 Big Stick Energy duo at #1 — $1.21M for February, the top SKU of Tarte's 8-of-10 monopoly even at -42.4% MoM. | $1,212,480 | -42.4% |
| 2 |  Tarte Cosmetics · $28.00 Tarte Cosmetics' $28 lash cocktail at #2 — $1.17M at +24.2% MoM, the brand's only growing flagship in the front half of the chart. | $1,167,620 | +24.2% |
| 3 |  Tarte Cosmetics · $32.00 Tarte Cosmetics' $32 colored clay CC corrector at #3 — $1.09M, complexion-focused alongside #1 and correcting -39.3% MoM in parallel. | $1,092,448 | -39.3% |
| 4 |  Tarte Cosmetics · $29.00 Tarte Cosmetics' $29 concealer paw brush at #4 — $1.02M, the brand's tools-tier SKU showing the sharpest -57.3% MoM correction. | $1,019,698 | -57.3% |
| 5 |  missha.official · $13.30 – $14.90 missha.official's $13-15 M Perfect Cover BB Cream at #5 — $843k at +12% MoM, the K-beauty entry-price wedge into Tarte's monopoly. | $842,647 | +12.0% |
Unlock all 20 rankings
Full ranks + 30-day trends + per-SKU creator lists
Trenz Market Analyst
Want a custom ranking for YOUR niche?
Market Analyst can filter by your store's price band, target audience, and competitor set — then generate a ranking tuned to your business, not a generic top 20.
Start exploringRelated Rankings
Same category, other periods
Other categories, same market