Top 20 Makeup Best Sellers on TikTok Shop United States — August 2026

TL;DR

Tarte Cosmetics consolidated its dominance by securing both the #1 and #2 spots, demonstrating that premium price tags thrive across makeup on TikTok Shop in the United States in August 2026. This means beauty consumers are prioritizing reliable complexion staples over fleeting trends, even while total category GMV expanded by +10.4%. Laka US challenged firmly at rank 3 with surging lip liners, while dark horse Cofier Lashes broke into rank 4 on explosive +86.9% GMV growth. missha.official locked down rank 5 with its serum-infused formula. Down the leaderboard, high-ticket bundles from Clinique Store and massive creator adoption from Wonderskin squeezed legacy budget players like Maxcomfi, proving that algorithmic discovery is shifting toward either high-conviction luxury or hyper-specialized routines.